Your clients’ cultural dimensions play a vital role in their consumer and buying behaviour, customer service expectations and ultimately in your customer retention success. In this practical training course you will identify your customers’ cultural dimensions and learn practical strategies for maximising this knowledge for your business.
 
You will also learn how to communicate more effectively with culturally and linguistically diverse customers and increase your understanding of culture and cross-cultural interactions.
 
 
WHO SHOULD ATTEND?
 
-Business owners
-Everyone in contact with people from
CALD (culturally and linguistically
diverse) backgrounds
-Managers
-Supervisors
-Team Leaders
-Human Resource Specialists
-Employees
 
COURSE CONTENT:

-Understanding cultural impacts on customer
behaviour: definitions, layers, impact of
culture on communication with customers
-Cross-cultural customer values, attitudes
and behaviours: time, space, group
dynamics, authority, tasks, relationships
-Mapping customer cultures
-Cross-cultural customer communication
styles: high/low context, direct/indirectness
-Interpreting non-verbal communication
-Self-assessment exercises
-Language issues: communicating in English
as an international language
-Practical tools and strategies for
communicating more effectively with
culturally and linguistically diverse clients

ENGAGING CULTURALLY DIVERSE CUSTOMERS

multicustomers
COURSE BENEFITS

 
►
Appreciation of the underlying attitudes, values
and behaviours of culturally and linguistically
diverse customers
 
►
Greater understanding of how culture impacts
on customer behaviour and business
communication
 
►
Analysis of key variations in communication
styles across cultures
 
►
Awareness of your own  communication style
and its impact on customers from other cultures
 
►
Practical tools and strategies for
communicating more effectively across cultures
 
►
Comprehensive resource and training manual
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"Your expertise on the culture of our host country prepared us extremely well for our posting."  
DRA, participant
"I had no idea that the same situation can be interpreted differently by people from other cultures. Thanks for opening my eyes!"
Winkels Akademie, participant
"I now feel confident that I can handle cultural differences on my overseas posting. Thank you and well done!"
Nokia, participant
"Your trainer managed to teach us practical skills rather than just awareness. I highly recommend it."
Guardian, participant
"We now understand what drives different behaviour and how to adapt to it."
City of Port Phillip, Participant
"Your pre-departure training is a must for anyone relocating to another culture."
Corning Inc., Participant

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About us

Cultura FrancaABN 74 865 959 747www.culturafranca.com.au training@culturafranca.com.auTel. (03) 93975409